You can walk into a grocery store and shell out about $2.50 for a 12-ounce bag of raisins. Or, if you want to up the ante on antioxidants, you can get a 12-ounce bag of dried cranberries for around $9. Or you could stake $18 on a similar amount of dried goji berries. If you prefer liquid nutrition, you can get a quart of goji juice for $50.
Not every edible has a celebrity following. But goji berries have been touted as an anti-aging superfood in the tabloids by Madonna, Liz Hurley, and Kate Moss, among others. Mischa Barton attributes her flawless complexion to a daily shot of goji juice.
What i found interesting about this article is that we, the public, will do anything the celebrities do. Just because the author read the celebrities, like Kate Moss, drank it, he was willing to spend 50 $ on goji juice. What i learned is that we are in a celebrity obsessed culture, & might & will do anything our favorite "celebs" are finding "hot" these days. I picked it thinking it was info on a new fruit; which is what the author is talking about, but it is mostly of how expensive it is & which celebrities are buying & using it.